Rabobank Arena, Theater, and Convention Center Installs New Digital Marquee
Bakersfield, CA- Rabobank Arena, Theater and Convention Center has received a significant upgrade with the installation of a new full-color digital outdoor marquee. The new marquee, designed by industry leader Daktronics and installed by local experts City Neon, replaces the original LED marquee which dated to the arena’s construction in 1998. AEG, the managing company of the Arena, Theater and Convention Center, funded the cost of the upgraded boards as well as installation.
Featuring double high-resolution screens with vibrant color and animation capabilities, the new marquee will be used to advertise upcoming events and building sponsors. Businesses interested in advertising on the upgraded display may contact Sam Williams, Rabobank Arena Sales Manager, at 661-852-7305.
“We’re excited to upgrade our marquee to a state-of-the-art 21st century digital display,” Rabobank Arena General Manager Jon Dorman said. “The new marquee should help keep local residents up to date on the latest events taking place at our facilities, as well as provide an important marketing resource to our arena business partners.”